From the Beijing Olympics, to the English Premier League and the Australian Institute of Sport, Catapult Innovations is changing the way that athletes train with their new take on integrating athletic clothing with monitoring devices. By tracking heart rate, reaction time, and GPS location, their groundbreaking software minimaxX helps athletic coaches more accurately target what is happening on the field at any given moment, and allows them to make changes to their strategy on the fly.
We are thrilled to help Catapult Innovations stay on point by keeping track of their time with Harvest in their various departments, such as Research and Development, sales, marketing, and management, so that they can get on with the business of keeping track of their athletes. We wanted to know a bit more about how they’re knocking the ball out of the park in changing the face of sports, and here’s what we found.
How did Catapult Innovations get started? How did you go from an idea to an actual business?
Catapult started with a research team working with the Australian Institute of Sport, on ways to make coaching more scientific, and more measurable. The team came up with some great ideas in wearable electronics, and spun out to form Catapult Innovations to explore the commercial potential of these ideas. Initially, we started out as two engineers in some borrowed office space, and local government support and some great (and patient!) early customers helped us get going.