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Posts tagged “Clients”:

In the Field: How ‘Discernment’ Allows Anchour to Do Great Work for Its Clients

Part of our company mission is to help people work smarter—and that doesn’t stop with our products. We believe we can all benefit from sharing the collective wisdom of our community. That’s why we’ve created this column called In the Field.

In it we’ll feature interviews with Harvest customers, unpacking how they work, how their teams are organized, and what makes them unique. Hopefully it will allow you an opportunity to peer inside someone else’s company and provide some insights that you can take back to your own work.

For our first In the Field column we head to Lewiston, Maine to chat with Anchour, a branding, design, and web development firm. Managing Director Stephen Gilbert talks to us about how he got his start, how the Anchour team works together, and how the element of ‘discernment’ allows them to deliver quality work for their clients.

Continue reading…

Parting Ways with Difficult Clients (Using Data)

Letting go of clients is a painful decision. You become invested in their business and want them to succeed. But sometimes the economics of a client relationship just don’t work out.

At the end of the day, every business needs to turn a profit. If you discover you’re losing money on a client, it may be time to part ways. But how do you figure this out? Your intuition might be telling you a client isn’t working out, but you need data to be 100 percent sure.

This is the position Shareef Defrawi, president and founder of Bonafide, a Houston-based digital marketing agency, found himself in when he decided to take his business in a new direction. Bonafide began life as an SEO agency, but as the digital space evolved, Shareef realized he could better serve his clients by embracing a more holistic marketing strategy. This new approach drove considerably more value—but at a higher price. Continue reading…