The
Cast

Playing the part came naturally for these crafters who focus on client work in their day jobs.

Krystle Mobayeni

As the Designer

Founder and designer at digital agency Neon + Sons.

Greg Hoy

As the Studio Manager

CEO of design consultancy Happy Cog.

Tracking time in Harvest since 2011.

Benjamin Reece

As the Project Manager

Founder of digital production studio Deltree.

Harvest

As the Product

Beloved time tracking and invoicing tool.

Meet Paulie


Paulie insisted on serving piping hot pizzas throughout the takes to keep steam rolling for the cameras.

Paulie Gee

As the Client

Former IT consultant turned pizza craftsman at Paulie Gee’s.

Each pie took two minutes from dough to table with a handmade brick oven baking at 900°.

Paulie originally made pizzas in his backyard oven to perfect his craft.

Experimenting on everything from tomatoes to yeast, he held pie tastings at home with friends and family.
When the shop opened, his desire for perfection moved him to make every pie by hand until he
realized it just wasn’t feasible. Today, his son lends a hand under Paulie’s watchful eye.

The
Locations

The places, like the cast, represented their real life counterparts.


Paulie Gee’s

One of the best pizza joints in NYC, with lines often forming on the street before opening.

Red Antler

Branding consultancy where beautiful client work gets done.

Tracking time in Harvest since 2011.

Director’s Home Studio

A perfect backdrop for designing from home.

The
Process

To tell a cohesive story without narration, all of the details—from props to gestures—were planned.

A full redesign of the Paulie Gee’s brand was completed in under 2 days, and the script was polished over several weeks.

From the director’s cut, breakfast with the Gees.

Mrs. Gee’s car was being towed outside as the camera rolled. Oops!

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9
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190 minutes of total footage filmed, with under 2 minutes making the final cut.

One of the talented composers from the movie Looper scored the music for this piece with Italian flair.

Every shot was carefully color graded, and every Harvest screen stitched in frame by frame.