Understanding and Calculating Your Effective Hourly Rate
The effective hourly rate (EHR) provides a realistic look at your earnings by measuring the actual revenue generated per hour of work, factoring in both billable and non-billable hours. This metric is crucial for businesses and freelancers who bill for services, as it reflects true profitability and efficiency. To calculate your EHR, use the formula: EHR = Revenue earned / Total time invested. This calculation helps identify which clients or projects are most profitable and informs pricing strategies.
For instance, if a project earns $10,000 and requires 100 hours of work, your EHR is $100 per hour. However, if 30 of those hours were non-billable (such as administrative tasks), the EHR drops, providing a more accurate view of earnings. Studies have shown that firms can achieve EHRs ranging from $75/hour to $375/hour, depending on their cost structures and efficiency.