Essential Features for PR Agency Invoicing
Effective invoicing software for PR agencies must handle their unique billing models efficiently. Look for robust capabilities in retainer billing, allowing for automated recurring invoices at flexible frequencies—monthly, quarterly, or custom periods—and the ability to track hours or services against the retainer. Another critical feature is milestone-based billing, which enables you to link invoices directly to project phases or specific deliverables, ensuring payments align with project progress. Furthermore, seamless expense pass-through is vital; the software should facilitate easy categorization of campaign costs, allow for customizable mark-ups (e.g., a standard 10-15% administrative fee), and provide options to attach receipts or supporting documents for client transparency. These features collectively streamline complex billing cycles, reducing administrative overhead.