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How to Set Consulting Rate

Consultants can struggle with setting rates that reflect their true value. Harvest helps by allowing flexible tracking of billable hours and supporting various fee structures.

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What should you charge per hour?

Most freelancers and consultants dramatically undercharge. This calculator accounts for what most people miss: non-billable time, taxes, and overhead.

$
Accounting for vacation, holidays, sick days
60%
Most freelancers can bill 50-70% of their time. The rest goes to admin, marketing, proposals, and learning.
$
Software, insurance, equipment, accounting, taxes beyond income tax, etc.
Your break-even rate $0
Recommended rate (+20% buffer) $0
Billable hours per week 0h
Equivalent daily rate $0

Start tracking your billable hours

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One click and you're timing. Try it right here: start a timer, add an entry, edit the details. This is exactly how it feels in Harvest.

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Acme Corp
Website Redesign
Homepage layout revisions
1:24:09
Content Strategy
Blog calendar planning
1:30:00
SEO Audit
Technical audit report
0:45:00
Brand Guidelines
Color system documentation
2:15:00
Logo Concepts
Initial sketches round 1
1:00:00

Determining Your Consulting Rate: Key Factors to Consider

Setting the right consulting rate is critical for maintaining a profitable business while fairly compensating your expertise. To begin, consider the average hourly rates within your industry. For instance, independent consultants typically charge between $100 and $300 per hour, with specialists commanding up to $500 or more. However, rates in the nonprofit sector average around $151.19 per hour, with a range from $30 to $300 depending on experience and demand.

Beyond industry standards, evaluate your own factors such as experience, market demand, and geographic location. Consultants in urban areas charge an average of $165 per hour, significantly higher than their rural counterparts. Moreover, consider the consulting rate multiplier, which is often 2-3 times a W2 employee's salary to cover overhead, taxes, and non-billable time. If a management analyst earns $48.65/hour as an employee, a consultant might charge between $120 and $250 per hour.

How to Calculate Your Baseline Consulting Fee

Calculating your baseline consulting fee involves a structured approach to ensure all costs are covered and profit is achievable. Start by determining your target annual income and estimating overhead expenses such as software, marketing, and taxes. Add these to calculate the total annual revenue needed. Consider that most consultants bill only 50-60% of their time, so if you work 2,000 hours annually, expect 1,000-1,200 hours to be billable.

Use the formula: (Total Revenue Needed ÷ Billable Hours) = Minimum Hourly Rate. For example, if you need $120,000 annually and expect 1,200 billable hours, your minimum rate should be $100 per hour. Adding a 25-30% markup is advisable to cover unexpected costs and profit. Harvest simplifies this process by allowing flexible tracking of billable and non-billable hours, helping ensure your baseline rate covers all necessary expenses.

Exploring Consulting Fee Structures

Choosing the right fee structure can significantly impact how clients perceive the value of your services. Common models include hourly rates, project-based rates, and retainers, with hourly rates used by 29% of consultants. Project-based pricing, favored by 30%, involves listing deliverables, estimating time, calculating base costs, and adding contingencies for unforeseen complexities.

Value-based pricing, though less common at 39%, focuses on the client's perceived value rather than time spent. This requires a "value conversation" to align on outcomes and monetary value. Harvest supports various fee structures, including Time & Materials and Fixed Fee, allowing consultants to tailor their billing methods to suit their services and client expectations.

Ensuring Your Rates Reflect Your Value

Justifying your rates to clients is crucial for long-term success. The key is to articulate the value you bring beyond mere hours worked. For instance, if you provide specialized expertise that leads to significant client savings or revenue growth, your rates should reflect this impact. Studies show that 79% of consultants are looking to increase their fees, yet many have not tried value-based pricing.

When negotiating, confidently present how your skills and experience translate into client outcomes. Highlight tangible benefits, such as increased efficiency or strategic advantage, that justify your fees. Harvest's detailed reporting capabilities help demonstrate your value through clear documentation of time, expenses, and project deliverables, reinforcing the worth of your services.

Set Consulting Rates with Harvest

See how Harvest helps you calculate and manage consulting rates with flexible tracking and fee structures.

Screenshot showing Harvest's consulting rate calculation tools.

How to Set Consulting Rate FAQs

  • Consider industry standards, your experience, geographic location, and market demand. For example, consultants in urban areas charge an average of $165/hr. Also, use a consulting rate multiplier of 2-3 times a W2 salary to cover overheads.

  • Calculate your baseline fee by determining your target income, estimating overhead expenses, and dividing total revenue needed by expected billable hours. For instance, if you require $120,000/year and bill 1,200 hours, your rate is $100/hr.

  • Consultants can choose from hourly, project-based, and retainer fee structures. Project-based pricing involves estimating time and cost for deliverables, while value-based pricing aligns with the client's perceived value.

  • Harvest supports various fee structures like Time & Materials and Fixed Fee, allowing you to choose the best method for your services. This flexibility helps tailor billing to suit client expectations.

  • Justify your rates by articulating the value you provide, such as cost savings or revenue growth. Use Harvest's detailed reporting to demonstrate the impact of your services on client outcomes.

  • Consultants often only bill 50-60% of their working hours. Non-billable time includes activities like business development and administration. Harvest helps track both billable and non-billable hours to ensure accurate rate calculations.

  • Avoid underestimating your value or failing to account for all business expenses. Ensure your rates cover both direct costs and a profit margin. Harvest aids in accurate tracking and rate setting to prevent these pitfalls.