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Time Tracking App for Marketing Agencies

Marketing agencies can lose 15-30% of billable revenue without effective time tracking. Harvest solves this with automated tracking and detailed reporting.

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How much revenue is your team leaving on the table?

Most agencies run at 55-60% utilization. Even a small improvement means significant revenue. See what closing the gap looks like for your team.

Number of people who track billable time
$
Blended rate across roles (junior, senior, lead)
55%
Percentage of total hours that are billable. Industry average is 55-60%.
75%
A realistic target for service businesses is 70-80%.
Monthly revenue gap $0
Revenue at current utilization $0/mo
Revenue at target utilization $0/mo
Extra billable hours needed per person/day 0h
Annual revenue opportunity $0

Start tracking team utilization

Walk through the entire flow below. Start a timer, check your reports, and create a real invoice — all in three clicks.

Go ahead — start tracking!

One click and you're timing. Try it right here: start a timer, add an entry, edit the details. This is exactly how it feels in Harvest.

  • One-click timer from browser, desktop & mobile
  • Works inside Jira, Asana, Trello, GitHub & 50+ tools
  • Duration or start/end — your call
  • Day, week & calendar views to stay on top of it all
  • Friendly reminders so no hour gets left behind
Acme Corp
Website Redesign
Homepage layout revisions
1:24:09
Content Strategy
Blog calendar planning
1:30:00
SEO Audit
Technical audit report
0:45:00
Brand Guidelines
Color system documentation
2:15:00
Logo Concepts
Initial sketches round 1
1:00:00
Today's total 6:54:09

Why Accurate Time Tracking is Vital for Marketing Agencies

Effective time tracking is crucial for marketing agencies aiming to maximize profitability and operational efficiency. Agencies that do not consistently track time can lose 15–30% of their billable revenue due to unbilled hours. Implementing a robust time tracking system can significantly enhance an agency's return on investment, with figures reaching between 200–400%. Moreover, accurate tracking can elevate billable utilization rates from the industry average of 60-65% to an optimal 75-85%, capturing an additional 10-20% of billable hours that might otherwise go unbilled.

Harvest stands out as an ideal solution for marketing agencies by providing tools tailored to their unique needs. Its one-click timers ensure precise time logging, minimizing the 80% error rate commonly found in manual timesheets. Additionally, Harvest's detailed reporting capabilities break down time spent per client and project, offering insights that help agencies achieve their financial benchmarks more consistently. With these features, Harvest empowers agencies to optimize resource allocation and enhance client satisfaction through transparent communication.

How Harvest Enhances Project Management and Client Trust

For marketing agencies, maintaining client trust through transparent billing and project management is paramount. Agencies that regularly share performance insights with clients are 32% more likely to retain those accounts year over year. This transparency is facilitated by Harvest's comprehensive reporting features, which provide detailed breakdowns of time and expenses per project. By offering clear insights into how time is spent, agencies can foster stronger client relationships and avoid disputes over billed hours.

Harvest also helps prevent budget overruns with its project budget tracking capabilities. Agencies can set project-specific budgets and receive alerts when approaching limits, ensuring that campaigns remain profitable. This feature is particularly beneficial for managing retainer clients and project-based work, where maintaining a clear view of time and budget allocations is essential. Harvest's integration with popular tools like QuickBooks and Xero further streamlines the billing process, enhancing operational efficiency.

Seamless Integration with Creative Workflows and Remote Teams

Marketing agencies often juggle multiple projects and campaigns across diverse teams, including freelancers and remote workers. To accommodate this, Harvest offers mobile support and integrations with platforms like Asana, Trello, and Slack. These integrations enable seamless workflow management, allowing teams to track time without interrupting their creative processes. Agencies can manage time entries across multiple applications, ensuring that creative work is accurately captured and billed.

Harvest's flexibility extends to customizable billable rates based on client contracts, enabling precise billing for each unique project. Its mobile apps support remote teams, facilitating accurate time tracking whether team members are working from home or on the go. By integrating time tracking with existing project management tools, Harvest minimizes manual effort and enhances productivity, making it an indispensable tool for modern marketing agencies.

Optimizing Team Utilization and Resource Allocation with Harvest

Optimizing team utilization is a key challenge for marketing agencies. With average utilization rates hovering around 60-65%, many agencies miss out on potential revenue. Harvest addresses this by providing tools that help agencies track both billable and non-billable hours, offering a complete view of team capacity and workload distribution. By leveraging these insights, agencies can increase utilization rates to 75-85%, translating to a significant boost in billable hours and profitability.

Harvest's detailed reports allow agencies to conduct regular reviews of their time tracking data, identifying inefficiencies and adjusting strategies accordingly. These insights enable data-driven decisions that optimize resource allocation and improve project forecasting. By involving the team in selecting and implementing Harvest, agencies can ensure widespread adoption and maximize the tool's impact on their operations.

Harvest Time Tracking for Agencies

See how Harvest streamlines time tracking and billing for marketing agencies. Features automated tracking and detailed client reporting.

Harvest time tracking app interface for marketing agencies.

Time Tracking App for Marketing Agencies FAQs

  • A time tracking app for marketing agencies should include features like automated time capture, detailed reporting, integration with marketing tools, and customizable billing rates. These features help agencies manage billable hours and client projects effectively, ensuring accurate billing and optimized resource allocation.

  • Harvest improves profitability by providing accurate time tracking that increases billable utilization rates from 60-65% to 75-85%. This enhancement can capture an additional 10-20% of billable hours, directly impacting agency revenue. Harvest's detailed reports also help agencies make data-driven decisions to optimize operations and pricing strategies.

  • Time tracking software like Harvest benefits remote marketing teams by offering mobile support and integrations with tools like Slack and Trello. This enables seamless time tracking across multiple projects and campaigns, ensuring accurate billing and effective workload management without disrupting creative processes.

  • Harvest integrates with a range of marketing tools, including Asana, Trello, and Slack, to streamline workflow management. These integrations allow seamless time tracking alongside project management and communication platforms, enhancing operational efficiency and reducing manual data entry.

  • Yes, Harvest helps manage project budgets by allowing agencies to set specific budgets for each project and receive alerts when approaching limits. This feature ensures that campaigns remain profitable and helps prevent overspending, which is crucial for managing retainer clients and project-based work.

  • Pricing models for agency time tracking software typically include free plans for small teams, with paid plans ranging from approximately $3.75 to $18 per user per month. There are also team-based pricing options from $19 to $149 per month, allowing agencies to choose a plan that fits their budget and needs.

  • Harvest aids in client transparency by providing detailed reports on time and expenses per project. This transparency helps agencies build trust with clients by clearly communicating how time is spent, reducing disputes over billed hours, and ensuring accurate and fair billing practices.

  • Agencies can encourage team adoption of time tracking tools by communicating their benefits, involving team members in tool selection, and implementing a user-friendly system like Harvest. Regular reviews and feedback loops also help teams see the value of accurate time tracking in balancing workloads and improving project estimates.