Simply put, a big part of my job is to acquire more Harvest Customers. One approach we’ve been discussing lately is marketing our product to different industry verticals. Yesterday, I stumbled across a time tracking software specifically “designed” for lawyers. Naturally, I watched the demo so that I could see how we stack up. Harvest was the clear winner…by a wide margin. If your law firm uses this particular software, you have multiple (more than 5!) steps to go through each time you want to make a time entry. In other words, it costs time to track your time.

I have asked many lawyers about how they manage their billable hours. Several — not all — record time on scraps of paper or put it into an excel sheet. These time entries get passed along to admins who enter the time into the firms’ systems. Most don’t enter time as they work, rather they go through their calendars when timesheets are due and use memory. Firms are spending thousands of dollars on software that the lawyers don’t use because they don’t like it. These firms are wasting time and money, and missing out on countless billable hours.

Believe me, I understand the inertia that keeps inefficient systems in place. At my last job we used many clunky systems; we were on Lotus Notes until 2011. We all complained, but no one took the time to do anything about it.

As I watched the legal time tracking demo, I got to thinking: why don’t people demand better?

I think it’s because they don’t know that better exists. My epiphany of the day is that my job isn’t to sell Harvest — it’s to educate people that better exists.