Many of us at Harvest are fans of Louis CK. We were super impressed with everything about his recent internet special – from the comedy itself (the $5 is well worth it!), to how simple the purchase process is, to this statement below the purchase button:

To those who might wish to “torrent” this video: look, I don’t really get the whole “torrent” thing. I don’t know enough about it to judge either way. But I’d just like you to consider this: I made this video extremely easy to use against well-informed advice. I was told that it would be easier to torrent the way I made it, but I chose to do it this way anyway, because I want it to be easy for people to watch and enjoy this video in any way they want without “corporate” restrictions.

I found myself actually reading every single word on the purchase form (and re-reading it). I did that, not because I was confused, but because I actually enjoy what Louis CK has to say. He’s genuine, saying things that make sense without any buzzwords or corporate language. It wasn’t crafted by an ad agency figuring out the tone and stuffing words in Louis’ mouth. There wasn’t a consultant urging him to be be a certain way in order to boost conversions. I’m sure he wasn’t even thinking about SEO or A/B testing when he was writing for his online store. It was just Louis CK, acting as a (somewhat!) reasonable human being, speaking directly to us.

It is incredibly inspiring and gratifying to see someone follow common sense, do the right thing, and make good money at it. Just in case you need another reason to pay Louis CK $5 for his “Live at the Beacon Theater” special, here’s a hilarious 4-minute outtake:

For more Louis CK: